The Sun Newspaper

Challenge

To analyse Prince Andrew during a key filmed interview by the BBC and give a minute by minute breakdown…

Approach

Watching the interview to focus on the verbal content vs. the non verbal content. Truthful or not?

Benefits

The nation were mistrustful of Prince Andrew and on analysis we were able to provide instances of discomfort and deception during the interview.

Results

High levels of discomfort on many aspects of the allegations with the validation of his non verbal content revealed.