It is important not to mislead people about what the consultant is there for and to be proactive is explaining the value to everyone of moving more speedily and easily to an agreement based on the best understanding of what people want and value. The consultant can interact openly, offering suggestions or rewording comments to help tease out what works best, or can communicate privately through breakouts. Use of text messages is possible but must be done with care to avoid unease in the other party. Video calls present an easy solution, with options to stand back with video off, to communicate directly (on the shared medium or on a different side channel). Whatever the approach, the only premise for MIS is in helping to support a win/win situation. Helping clients and their clients work out how to get to the win/win is one of our core values. As a communications expert I can help everybody understand the unspoken content in meetings. It is very normal for meetings to be held with consultants on either side of the table.
Some are instinctively better at this than others. If you are one of the more able, that is a great start. In situations where even a 10% improvement might have a big impact – whether avoiding adverse situations, supporting your greater success, or backing you up and providing objectivity to your decisions – then it’s worth getting in touch.
Meeting Insight Support – Understanding the nuances of the face and facial expressions comes from 1,000’s of hours of practice and 1,000s of faces analysed. Experience comes not only from facial analysis; I also have 20 years’ worth of corporate experience applying this analysis – and can do this effectively in real-time.
Key Image Analysis – There are many components to creating Key Visuals. Working with global brands on their campaigns for the last 5 years has confirmed to us the value in aligning and optimising the components that will resonate with your audience;
Alignment
Authenticity
Emotional engagement levels
Relevancy
Messaging
Consumer psychology
You don’t yet know what you don’t yet know. As part of your successful career you probably have a fair awareness of facial expressions, emotions and consumer psychology – think how much more effective you could be if you can leverage the 20 years I have spent in training and building experience across thousands of analyses. This can save you time, money, resources and help you create campaigns that resonate and more than double the impact.
Taking the guesswork out of the Key Visuals for a marketing or advertising campaign that are based around images of people. We help you understand the emotional messages and likely emotional engagement of your audience to create campaigns that resonate and lead to the desired reaction of the consumer.
Facial expressions are one of the more important aspects of human communication. The face is responsible for communicating not only thoughts or ideas, but also emotions – mostly subconsciously. If you don’t understand the different emotions displayed on the face, you may be sending out the totally wrong subconscious message to your audience. When you select the best facial expression for a KV you can more than double the impact on the audience.
There are three main benefits from understanding what people really mean: