Case Study: Meeting Analysis
Challenge
Meeting Analysis in a negotiation between Supplier and Retailer to gain listing.
Approach
Attend a Category Review meeting as a ‘facilitator’ to understand how the Retailer really feels during the negotiation.
Benefits
People don’t always say how they really feel in a meeting. Understand from their body language and facial expressions the cues to buying behaviour.
Results
My client gains listings of a new product in one of the big 4 supermarkets worth £millions.