Case Study

Client: Meeting Analysis
I

Challenge

Meeting Analysis in a negotiation between Supplier and Retailer to gain listing.
H

Approach

Attend a Category Review meeting as a ‘facilitator’ to understand how the Retailer really feels during the negotiation.
I

Benefits

People don’t always say how they really feel in a meeting. Understand from their body language and facial expressions the cues to buying behaviour.
H

Results

My client gains listings of a new product in one of the big 4 supermarkets worth £millions.