Meeting Analysis in a negotiation between Supplier and Retailer to gain listing.
Attend a Category Review meeting as a ‘facilitator’ to understand how the Retailer really feels during the negotiation.
People don’t always say how they really feel in a meeting. Understand from their body language and facial expressions the cues to buying behaviour.
My client gains listings of a new product in one of the big 4 supermarkets worth £millions.