Ensuring an emotive charity use Key Visuals that connect with their target audiences.
Analyse Key Visuals provided to select the most engaging image emotionally. Emotional engagement increases consumers to take the desired action.
Consumers subconsciously can tell the difference between a posed or genuine emotion. Using images that connect with audiences creates brand trust and will reach the audience that needs the messaging.
Samaritans understand the importance of using Key Visuals that gives them more opportunities to connect with the people that need their service the most.