Case Study

Client: Samaritans
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Challenge

Ensuring an emotive charity use Key Visuals that connect with their target audiences.
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Approach

Analyse Key Visuals provided to select the most engaging image emotionally. Emotional engagement increases consumers to take the desired action.
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Benefits

Consumers subconsciously can tell the difference between a posed or genuine emotion. Using images that connect with audiences creates brand trust and will reach the audience that needs the messaging.
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Results

Samaritans understand the importance of using Key Visuals that gives them more opportunities to connect with the people that need their service the most.