Case Study

Client: The Sun Newspaper
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Challenge

To analyse Prince Andrew during a key filmed interview by the BBC and give a minute by minute breakdown…
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Approach

Watching the interview to focus on the verbal content vs. the non verbal content. Truthful or not?
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Benefits

The nation were mistrustful of Prince Andrew and on analysis we were able to provide instances of discomfort and deception during the interview.
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Results

High levels of discomfort on many aspects of the allegations with the validation of his non verbal content revealed.