Ensuring brands use Key Visuals that connect with their target audiences.
Analyse Key Visuals provided to select the most engaging image emotionally. Emotional engagement increases conversion 70% of the time.
Consumers subconsciously can tell the difference between a posed or genuine emotion. Using images that connect with audiences creates brand trust and increases propensity to purchase by 3 x 1.
Unilever understands the importance of using Key Visuals that gives their brands more opportunities to connect with their consumers.