Case Study

Client: Unilever
I

Challenge

Ensuring brands use Key Visuals that connect with their target audiences.
H

Approach

Analyse Key Visuals provided to select the most engaging image emotionally. Emotional engagement increases conversion 70% of the time.
I

Benefits

Consumers subconsciously can tell the difference between a posed or genuine emotion. Using images that connect with audiences creates brand trust and increases propensity to purchase by 3 x 1.
H

Results

Unilever understands the importance of using Key Visuals that gives their brands more opportunities to connect with their consumers.