This is the newsletter for all things marketing and business related to faces, emotions, and body language. This is brilliant! I saw it on the internet and had to share it with you.
The message and the image, work in perfect harmony and I guarantee you went back for a second look once you read it… It’s got a key message, it’s got comedy, it’s got people, it captures attention = winner!
Sorry Specsavers, you should have asked me. The facial expression is neutral, with no emotional hook for the audience.
Where’s the CTA that’s going to make me do something?
Something to think about… Body language and non-verbal communication are overlooked but essential components of human communication.
All humans, whether intentionally or not, send and receive messages through their bodies as part of the communication process. That body language, connecting the sender of a visual message to the receiver, has much greater influence than words…
In marketing and advertising, body language can communicate complex meanings that go way beyond what might seem obvious and straightforward.
The link between the non-verbal elements of an image and the consumer’s initial perceptions of that product or service is a strong one. That perception forms long before anything else, having a profound effect on interactions and decisions…
Understanding and applying various aspects of body language is, therefore, a critical step in creating and improving an advertisement or marketing campaign.
Facial Fact. Would you be surprised to learn the left side of your face is the most appealing? Research has proven it: The left side of the face is more engaging than the right side of the face.
The reason behind it is simple; the left side shows greater emotional intensity, and people find that irresistible! If you’re using people-based images for your brand and need to make a key point, show the left side of the face with the eyes pointing to a message you want the audience to read.
Ready to showcase your brand’s best side? A couple of tips to help you in your next meeting or negotiation or if you want an expert alongside you, just ask me! It’s one of my favourite things to do for clients.
Tip: Keep an eye out for changes in behaviour; these are your best indicators that something is wrong with someone.
For example, a person who is not currently fiddling with something begins fiddling. What was going on when their behaviour changed, and what was being said? Fiddling can be a sign of discomfort or stress, and they could be feeling uncomfortable because they don’t like what’s being said or going on.
Ask a question if you notice a change of behaviour that you think might be negative – “Is there anything you don’t agree with about…”. Questions are your biggest ally in any meeting and negotiation to clarify what you’ve noticed and to test your hypotheses.
Be very careful how you ask any questions when you are testing your hypotheses. Give me a shout if you’d like a free half-hour session on how to ask the best questions for a body language validation hypothesis. It’s an art in its own right!
Lie to Me – The Membership is opening its doors to the latest intake of new members.
If you’ve read this far and watched the video, you’ve earned some extra knowledge. When I agree with Deborah about the membership, I make three quick head nods; when you see three quick head nods, the person is fully on board.